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Those symbols are only valid in the countries where trademark ownership and protection of a mark is granted to the one who first uses it (and not to the one who first registers it).Īn example of a mark that uses ™ with its logo is Starbucks. TM ( Trade Mark) is a symbol used to indicate to consumers and competitors that one is claiming a trademark and that it is in use (for products), regardless of whether the trademark is registered officially before a trademarks office.Ī similar concept to the ™ symbol is the SM symbol, but the SM one is used for trademarks that protect services only. Keeping this in mind, let us delve into the specificities of each symbol: The TM ™ symbol (and SM ℠) It is important to clarify that these symbols do not provide IP rights protection, but are merely informative. Now that we know how to type them, let us see what each of these symbols protects. What are the differences between the TM, SM, R, C and P symbols? However, if you want to use the SM symbol in a browser, the best way to obtain it quickly is using the HTML code “℠”.
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As we explained above, in Microsoft Office it can be inserted from the “Insert - Symbols” menu.
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It is a special character and although it is recognized by all word processing tools, it’s not obtained the same way in all of them. Option + R for the registered trademark symbol ®.With a Mac, the best way to obtain those symbols is to type the following:
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On the other hand, when using Microsoft Office, you can either write the symbols with parenthesis: (c), (tm), (r) and autocorrect will automatically modify them, or go to the “Insert - Symbol” menu option and select them from there.
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